MapOut – Market Intelligence, Revolutionized
MapOut is the world’s first GIS based market research tool for data capture and analytics. MapOut empower Market research with its ability to blend technology in Data collection, Analytics, Make strategic decisions, Implement action plans over the decisions, Measure outcomes. The Key benefits from MapOut as an end to end solution are mentioned below. 1. EFFICIENT DATA COLLECTION I. Collect data through the questionnaire designed in PDA (Personnel digital assistant) reduces input errors and saves time II. Real time access to the happenings in survey/data collection III. Regular email alerts preserves the managers attention towards data collection IV. Call centre support for data collection and verification V. Expert knowledge in focus group discussions, observational studies, dipstick surveys, telephonic surveys, opinion polls, mail surveys and finally continuous demographic studies. 2. STUNNING VISUAL ANALYTICS I. MapOut Analytical tool takes data from multiple sources including data bases and spreadsheets and creates simple visual representations on maps, graphs and tabular views II. Unique need based creative analytical tools makes it easier to grasp III. Flexible than regular charts and graphs. IV. Drill down/queries and Statistical analysis made easy V. Expert knowledge in focus group discussions, observational studies, dipstick surveys, telephonic surveys, opinion polls, mail surveys and finally continuous demographic studies 3. EFFECTIVE IMPLEMENTION OF DECISIONS I. Customized Reports generated from the MapOut Analysis tool helps to directly execute the action plans in the field. II. Track the execution of action plans. III. Measure the outcomes over a span of time. 4. EASY TOPUP RESEARCH I. Automated capture of date, time, and geo-spatial position through PDA provides extensive flexibility in conducting top up research.
What we deliver?
We deliver both the content and services. i.e. mobile application as a service for conducting survey and data collected as content through analytical tool.
Why is the project unique?
Yes, this is the world’s first GIS based market research tool. Innovation is evident in every aspect of the survey. Even though the fundamentals of market research remain same the way in which market research is conducted using mobile based GIS technology, call centre verification and robust analysis from analytical tool makes it more unique and offers reliability, visibility and transparency. MapOut makes market research actionable.
Mr. Ajay Kumar Kalavala