Mid Day Meal Program

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The Mid-Day Meal Scheme is a popular school meal program in India. It involves provision of lunch free of cost to school children on all working days. The key objectives of the program are: protecting children from classroom hunger, increasing school enrolment and attendance, improving socialization among children belonging to all castes, addressing malnutrition, and social empowerment through provision of employment. Government, however, wanted to monitor the effectiveness of this scheme. A solution over Super caller using Knowlus APIs generates Interactive Voice Response (IVR)-based phone calls to over 1.5 lakhs teachers between 10 o’clock to 12 noon daily in all 72 districts of Uttar Pradesh. It asks for the number of students for which the meal has been cooked that day. The teacher responds simply by punching the number of students on his phone. The data is automatically fed to the server set up in Delhi which is connected with the website of Mid Day Meal Authority of UP. Officials who have access to the system can check the data anytime.

 What we deliver

This initiative by Knowlarity Communications Pvt. Ltd. was highly successful as the data was collated within 2 hours from 1.5 Lac schools every day and was available on the website on Real Time basis. The automated calls registered the total number of students, who had their lunch. The data collated is then processed by which the under-performing areas were highlighted to take corrective action and hence improve the MDM distribution process. We deliver consolidated reports from 150000 schools in Government of Uttar Pradesh accumulating details from teachers on mobile phone directly on how many children had lunch everyday. The data is uploaded on the website for the government official to see the effectiveness of the Mid Day Meal Program 1.5 Lac schools in 72 district of UP were covered in the Mid Day Meal Program for Government of Uttar Pradesh with impacting more than 1.83 Crore school children every day.

 Whom we deliver

We have more than 3000+ clients using the same platform for our different product and services. However for specifically for Mid Day Meal Project, the system is being used by over 150000 schools in the state of Uttar Pradesh covering 72 districts facilitating more than 1.83 crore school children.

Why is the project unique?

We apply new thinking and ideas to create more simple, valuable and trusted experience with technology, continuously improving the way our customers live and work. We bring new markets and cutting edge innovative cloud technology impacting social change in India. We are the first company to provide cloud telephony solutions in India with our innovative solution to develop a large scale Management Information System (MIS) system using web-based, mobile telephony platform to accumulate and disseminate information for needs of Indian Enterprises and Government.


To deliver ground breaking solutions in India impacting millions of life for the way we use phones. Roadmap for the MDM Project is to replicate and implement similar system in other states to optimize the effectiveness and for better governance. Vision: Small and medium size enterprises in India are the growth engine of Indian economy. Collectively they contribute $110 Billion of revenue with high growth rate and provide employment to 75% of workforce in India through the manifestation of the relentless entrepreneurial dreams. And, all these entrepreneurs run their business on that small piece of mobile phone. Founders of Knowlarity dreamed to enable these millions of entrepreneurs with innovative, inexpensive and hosted telephony based business products. We are trying to set an example as to how to build an aggressive Indian company that is targeting global markets. Moving forward, the company is looking beyond the geographical boundaries to foray into developed markets where it can deliver cutting-edge telephony products leveraging the benefit of inexpensive infra from India.


Ruchi Kumar

Knowlarity Communications Pvt. Ltd.

Unitech Trade Center Building, Ground Floor, Amsoft Premises,Sector-43

Gurgaon, Haryana, India



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