Mobango, a subsidiary of Mauj Mobile, is one of the world’s largest independent mobile applications stores and has over 1.5 million Applications, Games and UGC content available globally. A recent independent study has put Mobango within top 10 mobile app stores in the world. Mobango has a global customer base with over 10 million registered users and serving more than 1m downloads per day. Mobango’s revenue model is primarily around the global mobile marketing and helping developers monetize their applications in the most effective manner. Mobango is able to deliver large number of downloads of applications for the app owners in any part of the world. Developers engage with Mobango to deliver downloads of apps that are either on a trial basis or on ad funded basis given the core proposition of Mobango is of a free app store. Mobango is also working closely with brands in delivering customer engagement for them. Brands are increasingly using digital ways of connecting with the customers and are increasingly working with appstores like Mobango to connect with their audience. A unique advantage of Mobango is that it combines the power to deliver other formats of mobile content such as videos etc, which could be more relevant to consumer brands.
What we deliver
Mobango delivers the following category of content to the end users absolutely FREE OF CHARGE; Mobango is a FREE store – and customer pays nothing for download of any content. Wallpapers: Mobango has nearly 600,000 pieces of content of wallpaper for end users to download and personalize their phones. Videos: Mobango has nearly 200,000 videos for users to download for their entertainment. Applications: Across nearly 50 categories, apps, games and themes are a major reason for customers to visit Mobango. There are over 75,000 of these applications on Mobango. Tunes / Ringtones: There are over 200,000 tunes / ringtones for users to search and download on to their mobile phones.
Whom we deliver
Mobango is currently used by a very large number of users across the world from over 150 countries.
Why is the project unique?
Mobango is one of the world’s largest independent mobile applications stores and has over 1.5 million Applications, Games and UGC content available globally. A recent independent study has put Mobango within top 10 mobile app stores in the world. Mobango is written and talked about in multiple forums as one of the most prominent appstores of recent times. Mobango has a global customer base with over 10million registered users and serving more than 1m downloads per day. Mobango is a recognized brand name and this recognition has come at zero marketing spend. Mobango unlike other stores not only offers just games and apps but also offers videos, wallpapers and music content for the mobile. Mobango therefore becomes one of the preferred content distribution channels for the developers. Mobango is one of the first sites in the world to offer pay per download model to the industry. The pay per download is a tool to distribute apps at a much larger pace than it would be otherwise. Developers pay us on downloads only. This early adoption of the PPD model makes Mobango one of the strongest innovators in the Mobile field.
User behavior has changed dramatically, over a period of time with 3G operator portals would no longer be the default homepages for the customers. Consumers are now looking elsewhere to get content and applications. Mobango has emerged to be one of the most popular “off deck” destinations for consumers worldwide. Mobango is a FREE store that brings together an array of mobile content for the consumers. FREE is the strongest consumer proposition across any industry in the world. As applications are emerging to be a very significant way in which data consumers are engaging with content and services more and more companies around the world are looking for better distribution channel. Mobango already reaches out to more than 10M users across 150 plus countries around the world. Mobango’s uniqueness of delivering services to the developers and consumers will keep the recall value of Mobango very high.
Mr. Badri Sanjeevi
Dr. Annie Besant Road
Mumbai, Maharashtra, India
URL/Website – in.mobango.com