An initiative of NATIONAL INTERNET EXCHANGE OF INDIA & DIGITAL EMPOWERMENT FOUNDATION

YaalDevi

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Description

Yaaldevi.com is a platform conceived by Yaaldevi & friends, a fast growing New Media company in Sri Lanka, which allows users writing in Tamil not only to publish their compositions online but further sell them to newspapers, magazines and other media. It enables contributors to rate each other’s writing with each user’s vote having a specific value. Blogs have the ability of bringing together scattered speakers of a relatively minor languages and yaaldevi.com successfully connects Tamil speakers not only in Sri Lanka and south India but throughout the world. It promotes the creation of independent content in Tamil through a community of active, participatory and creative bloggers who act as the audience as well as critics. The concept of passive audience has now vanished and an ever-growing number of participatory users are taking advantage of the interactive opportunities of the internet.

What we deliver

New Media presents the possibility of interactive user feedback, creative participation and community formation around the media content, as well as on-demand access to content anytime, anywhere, on any digital device. Another important promise of New Media is the “democratisation” of the creation, publishing, distribution and consumption of media content. The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for amateurs to publish their own content. The two-way exchange process is a key characteristic of the so-called Web 2.0 which encourages the publishing of one’s own content and commenting on other people’s. Yaaldevi.com is an attempt to ride on this successful idea of using computer technology for distribution and exhibition of content created by the users.

Whom we deliver

My product gives cent percent interactivity because it has no age limit. If you can write in Tamil you can share it and enjoy the experienced people views about that. A simple topic like ‘Obama like break dance’ will be written in different was by the different age group people. Some would say it is crap and some teenager can say ‘that is cool’. Each article will be read by the users and rated.

How is the project unique?

Unlike traditional blog sites, the benefit to the contributors is clear as they are allowed to sell their articles through yaaldevi.com.

Roadmap

Digital content is the future.ICT can be used to link digital content and the world, and it can be used to present the physical world activities in better way.

Contact

Yaaldevi & Friends Pvt ltd

Cherankrish

23 1/1,2nd chappal lane,colombo 06.Srilanka

URL/Website – http://www.yaaldevi.com

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