Ada Derana
www.adaderana.lk is Sri Lanka’s most viewed News website according to US based web information company Alexa. The news website is offered in all three major languages spoken in Sri Lanka and has three independent sites for this purpose. With its main attractions including breaking news Ada Derana also offers its readers news from Sri Lanka’s Business world, sporting arena and also entertainment. The site with its affiliation to one of Sri Lanka’s leading TV stations offers one of Sri Lanka’s most comprehensive video news both online and via MMS. Ada Derana is also the proud provider of the largest single SMS based breaking news base in Sri Lanka with over 300,000 subscribers around the island with all major mobile providers. Ada Derana Sinhala and Tamil sites have also captured its audiences by the use of Unicode fonts and also video based web segment which cater to its audience. Ada Derana has achieved its position as the market leader due to its accurate and instant reporting combined with user friendly web interface and interactive web initiatives.
What we deliver
Breaking News Business News Sports News Videos Images Forums Opinion columns RSS feeds Social Network connectivity Archives SMS news alert Video alert
Whom we deliver
Interactivity is the main aspect of the Site with Comment forums which allow viewers to state their views on politically and nationally significant issues and also interacts with other viewers.
Why is the project unique?
Ada Derana is targeted at the Sri Lankan and its Diaspora around the world. The brand uniqueness is in the form of the Video news and the trustworthiness it’s created in the following. Its also works hand in hand with its TV arm and the Sinhala and Tamil news sites in offering news in all three major languages in Sri Lanka.
Roadmap
We at Ada Derna have seen how Digital content has been embraced and changed the way people think and interact with each other. We allow people who have no access to their leader and any other social figure to be accessed through forums hosted by ours having expressing their views satisfactorily. Through our glass box feature we have carried viewers sentiments and questions related to development and other social issues to politicians concerned and brought their answers back and published successfully on the web giving users first hand access. Through our comments features we build healthily debate on subjects which has been a hot feature. We have conducted polls regularly on our site helping viewers express their opinion on current matters of concern. Another feature is the opinion column which allows current topics to be discussed on digital medium.
Contact
Janeeth Rodrigo
Derana Macroentertainment Pvt. Ltd.
No. 230, Galle Road, Colombo 4, Sri Lanka.
URL/Website – www.adaderana.lk
