Ada Derana
Description
www.adaderana.lk is Sri Lanka’s most viewed News website according to US based web information company Alexa. The news website is offered in all three major languages spoken in Sri Lanka and has three independent sites for this purpose. With its main attractions including breaking news Ada Derana also offers its readers news from Sri Lanka’s Business world, sporting arena and also entertainment. The site with its affiliation to one of Sri Lanka’s leading TV stations offers one of Sri Lanka’s most comprehensive video news both online and via MMS. Ada Derana is also the proud provider of the largest single SMS based breaking news base in Sri Lanka with over 300,000 subscribers around the island with all major mobile providers. Ada Derana Sinhala and Tamil sites have also captured its audiences by the use of Unicode fonts and also video based web segment which cater to its audience. Ada Derana has achieved its position as the market leader due to its accurate and instant reporting combined with user friendly web interface and interactive web initiatives. The recently launched Ada Derana Apple app is a significant step to broaden news into the handheld devices of the masses.
What we deliver
The product was developed to fill the void of Dearth of balance news for Sri lankan digital content users both here in Sri lanka and overseas. The Srilankan overseas community is hungry for news since the country is now on a important milestone in her short history from Independence. Digital space was a vacuum which was filled with only leading International Players which really got information only from remote correspondence or correspondence which was stationed here for a short time period . Adaderana.lk came in and filled this vacuum and with short period of 2 years became the no 1 news site in the country on the web. Through extending its reach as the premier online news provider, the adaderana apple app adds the popular and fast growing apple platform to its access mediums. This enables users to read and share news and watch videos anytime any where on their apple devices.
Whom we deliver
Users of Apple portable devices including Iphone, Ipod touch and Ipad are the primary users of this app. This includes, Sri Lankan Urban population Sri lankan overseas diasporas.
Why is the project unique?
Adaderana Apple app is Sri Lanka’s first comprehensive and interactive news app on apple platform, and is in line with its international counterparts.
Contact
Janeeth Rodrigo
Ada Derana
230, Galle Road
Colombo 4, Sri Lanka
URL/Website – www.adaderana.lk
