Community Radio and Community Video
Description
Drishtee uses video as a developmental vehicle through creating a ‘social media network’ to accelerate socio-economic changes in collaboration with local NGOs who produce a 30 minute video news magazine every month on different areas of critical social need as determined by the local community. Drishtee partners with local NGOs to create community video units, which are teams of 7-10 local people, who learn the skills of producing a 30 minute video news magazine. These video news magazines are screened outdoors and discussed at night in 25 villages each month, reaching thereby up to 10,000 people per community video unit. The initiative has created a local media voice and a platform to identify their solutions. Plans are ready to replicate the model in Brazil. It has also created one of the most successful community radio programmes, Radio Ujaas with KMVS in Kutch. Drishtee has helped in the creation of a genuinely local media voice which is proving to expand the scale and reach of beneficial programmes. It provides communities a unique platform to identify their own solutions to local and global problems. Its approach of overcoming barriers to ‘bottoms-up development’ in disadvantaged communities offer significant opportunities for sustainable earned income and a media industry at the base of the world’s economic pyramid.
What we deliver
Community Video: Video Volunteers and Drishti are creating a ‘social media network’ that uses video to accelerate socio-economic change. We partner with local NGOs to create Community Video Units, teams of 7-10 local people who learn to produce a 30min Video News Magazine every month on different areas of critical social need as determined by the local community. These are screened outdoors and discussed nightly in 25 villages each month, reaching up to 10,000 people per Community Video Unit (CVU).
Why is the project unique?
Creation of a genuine local media voice which is proving to expand the scale & reach of beneficial programs and to provide communities a unique platform to identify their own solutions to local and global problems.
Contact
Stalin K.
DRISHTI Media, Arts and Human Rights
103 Anand Hari Towar, Bodakdev
Ahmedabad, GUJARAT, India
980054
