Community Rudi No Radio

Description

The Community Rudi No Radio Station (CRS) is located at Manipur Village, Sanand Taluka, Ahmedabad, Gujarat. The Listener Responses on Rudi No Radio programme broadcast to Ahmedabad-Vadodara area from All India Radio (AIR) motivated us to initiate Community Rudi No Radio Station (CRS). In April 2005, SEWA began its first community radio programme, entitled Rudi No Radio (Rudi’s Radio), a weekly 15-minute programme produced and broadcast by employees of SEWA for a rural audience. In each episode, Rudiben is informally sitting and talking with local members of her village about things that affect them as women and as labourers. The programme is symbolically named after our first member of SEWA who worked to spread our association’s wings to rural areas. The Rudi No Radio is broadcast on every Saturday from 8 to 8.15 pm to Ahmedabad-Vadodara area on All India Radio (AIR). The success Rudi No Radio motivated us to launch the Community Rudi No Radio Station (CRS) on 26 November 2009. The Community Rudi No Radio Station (CRS) is broadcast on 90.4 Frequency and reaches 40 villages within 10 Kms radius from Manipur Village, Sanand Taluka, Ahmedabad.

What we deliver

The topics covered are employment, income, nutrition, health, organizing, education, self reliance, environment, agriculture, housing, etc to generate awareness among communities. The 8 segments of our broadcast content are Saptrangi, Vadhamana, Rudu Upavan, Vadlo Bole Chhe, Killol, Rudi No Radio, Satvik Jivan, and Aakash Mare Aambavu Chhe. 1. The Saptrangi segment covers folk music. 2. The Vadhamana segment covers best wishes for happy occasions. 3. The Rudu Upavan segment is dedicated to women where she can speak about health, recipes, beautycare, trades and anything they want. 4. The Vadlo Bole Chhe segment presents talk with community elders, traditions, values, culture, history, etc. 5. The Killol segment covers child development and learn with fun. 6. The Rudi No Radio covers current issues related to community, local occupations, festivals, organic farming, etc. 7. The Satvik Jivan segment covers recipes on traditional and nutritious diet. 8. The Aakash Mare Aambavu Chhe segment focuses on youth and related topics.

Whom we deliver

The community residing in 40 villages within 10 Kms radius of Sanand Taluka.

How is the project unique?
Radio is an ideal medium of communication for our country. The radio station is the voice of villagers and women. The Community Rudi No Radio Station is run and managed by a team of community women. Our station revolves around community. The radio productions are done for the community people, by the community people.

Roadmap

We wish to see more Community Radio Stations which are run, managed and owned by the communities and they become self sustainable. We also hope towards subsidization on technology. Because radio as a medium of communication is low cost but the technology utilized to make Radio programmes is very costly. The increase of radius by the government will contribute and facilitate in the development of CRS. Our long term vision is to build community capacities with newer technologies. The Community Radio Station and the Community both strives towards progress, if they work hand in hand.

Contact

Indian Academy for Self Employed Women
Namrata Bali,
SEWA Academy – Rudi no Radio Ahmedabad Gujarat – 380006
URL/Website – www.radiosewa.org, www.sewaacademy.org