WSJ India Mobile Application

Description

WSJ India Mobile is tailored specifically for an Indian audience with specialized India-focused business news and analysis, and real-time quotes and charting. The application automatically updates your phone with the latest headlines, market commentary and data. • Currently available to Airtel pre-paid and post-paid mobile users using certain models of Blackberry and Nokia Smartphones only. • Airtel mobile customers can download the application by texting SMS ‘WSJ’ to 54321 OR enter http://wsj.com/indiamobile on your mobile browser. Key Product Features include – • Global and local financial market news and information. • Business, politics, economics, finance and management news from India and around the world. • Exhaustive search and tracking capabilities of over 8,000 companies, mutual funds and all IPOs over the last three years with customized chart views and premium market commentary. • Leading lifestyle, travel and leisure content including best of breed personal technology coverage, executive jobs and travel deals. • Engaging videos and podcasts of global news, technology and interviews with prominent CEOs. • Complete user-defined page personalization option.

What we deliver?

We deliver breaking news, larger contextual stories, breaking analysis for the india context, jobs, markets information, commodities information and tracking and personalization of the equties and commodities. Enabled by a tab-based mobile user interface, we believe we deliver India through the Wall Street Journal’s rigorous editorial eye most effectively.

Why is the project unique?

•Thoughtful presentation of content – e.g. focus on a lede story, 24-hours news approach, weekday and weekend content (breaking news, weekend content, jobs) • Focused and Unique content – e.g. india real time, india chief mentor • Present the analysis and insight of our journalists and brand – e.g. Market Talk, India Charting, Heard on the Street, Mossberg • Sensitivity to the mobile user, less an extended service approach – thoughtful navigation, visual cues, packages for mobile etc. • A”free-mium” model targetting the broad(free) and focused (paid) user.

Contact

DowJones Consulting India Pvt. Ltd
Rama Sadasivan/Durga Raghunath
Unit 93, 9th Floor, 2 North Avenue, Maker Maxity,
Bandra-Kurla Complex Bandra (East), Mumbai-400051

URL/Website – www.wsj.com